Upside by Kenneth W. Gronbach

Author:Kenneth W. Gronbach
Language: eng
Format: epub
Publisher: AMACOM
Published: 2017-04-11T04:00:00+00:00

I was born in 1947. Do the math. If I were my parents, I would be old. I am not old. Apart from a couple of minor maladies, everything still works, and I plan on keeping it that way with good nutrition and quality healthcare. I don’t really feel any different than I did when I was younger. And put me behind the wheel of a high-powered car and the age disappears completely. I still love to go through the gears and hear the motor wind tight. I hope I never grow out of this. I know I am not alone, so I don’t see the Boomer love affair with the automobile disappearing anytime soon. I hope Detroit doesn’t forget us.

If ever there was an economic opportunity to position yourself in front of a demographic wave it would be in the South or one of the prime Western retirement states selling anything to Baby Boomers. Can you imagine Baby Boomers’ consumption of everything pharmaceutical and geriatric?

Remember that Boomers have redefined just about everything in America as they passed through the different stages of life, and there is little doubt that they are going to redefine retirement and everything retirees consume. So it’s a new ball game. I don’t think they will be buying rocking chairs. Boomers have already redefined the golf cart in communities that use them for the principal transportation. Golf carts that look like cars that are hot-rodded. This should partially satisfy the Boomers’ love affair with the automobile. Boomers will never grow up. Remember, Baby Boomers are not going to suddenly want to listen to big band music. Can you picture an 80-year-old Boomer doing air guitar to Led Zeppelin? Not a pretty picture, but we’re undoubtedly going to be seeing it in the not-so-distant future.

I am certain that Boomers will consume the latest electronics until they die. So everything computer and television, whatever form it morphs into, will be big with the Baby Boomers until further notice.

Boomers will never lose their affection for sweatshirts, jeans, T-shirts, sneakers, and sandals. The new elder uniform.

Say good-bye to the Harley-Davidsons. They won’t be able to hold them up at traffic lights (more on this in Chapter 21). Sure, Harley is managing to entice some Boomers with its three-wheeler, but I doubt it will ever enjoy the popularity that the bikes did. Maybe Harley needs to design a golf cart.

That axiom for selling anything to Boomers? If you’ve already forgotten it, you’re probably a late-stage Boomer, as I just mentioned a few pages back: Make my life easy, save me some time, don’t rip me off, and I will buy from you. And try not to forget it again because it still works.

Baby Boomers love to have their houses cleaned, cars washed, and stuff delivered—bodes well for cleaning services, car washes, UPS, and Federal Express.

Boomers have always loved to travel, and with more free time and money to spend, they are going to go see those parts of the world that they didn’t see in their youth.

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